At the ICA food store in Sjöbo, I found this juice that had a folder attached to it. One could when buying the juice win a trip to Österlen. For those of you that know the geography of Sweden, you will know that the winning price could have a value of about $2 for the bus ticket the 5 miles one have to go to reach Österlen. I bet they sold the same juice in Simrishamn, center of Österlen, or Kivik, where the juice is produced (note that the URL https://www.kiviksmusteri.se/ works, but https://kiviksmusteri.se/ does not)… I guess this is what happens when companies like ICA is buying millions of cans of juice, ship them to some central location in Sweden, and ship them again back to the stores. Lots of CO2. Dear ICA, you can do better than this!